maybe if you had a local sales representitive it might make people feel more at ease if they didn't need to ship from china/overseas beliving they might get ripped off or it is a cheap made product. Packaging and eye appeal is very big for people who are not as educated with these types of products, try a simple picture layout with the items and a description of item next to it so it can help explain/show what they are getting. On GURU DIGIQ... they have those fancy vinyl lettring/logos on them (adding to cost) which also interests people and diagrams showing different uses.
I work full time as engineer for a store fixture maufacturer and these are some issues we deal with at first when a client imports for the first time...
I hope this rambling helps..
looks like you got the production down pat and i will be ordering some of your products after our holiday season...
Out of the Ashes BBQ Team
"Keeping the Bar in Barbecue"
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