There is a lot of variation in coconut charcoal, maybe even more then lump and briquette.
I've had good success with this:
Almost no smoke profile, so you can really get the taste from whatever wood you use with it. A little harder to light, but I generally just light a small amount of lump in the chimney and put it on top of the coco char. The biggest drawback I've found is that it is hard to reuse the leftovers. It falls apart if you try to handle it after a burn.