I know who Aaron Franklin is, but I've never had any of his BBQ. So I'm wondering, what is Aaron Franklin style brisket?
When I cook for a party or event, I charge $4 per person for brisket. I consider 5oz one-portion when combining with another protein. So really, I'm getting $12lb and I cook at home. I would not have a problem paying $16-25lb for good brisket at an establishment.
Kind of reminds me of the folks who balk at $4gal milk, but have no problem buying $5 beers at a bar.