The things that I see having to be included in any successful BBQ product.
1. Clear accurate instructions on use. They need to be in American English for the American market. Although most of us are actually highly educated and capable people, we are also busy people who do not want to tinker with BBQ stuff. The instructions need to be easily understood and not unnecessarily technical.
2. Great customer support. If you have great customer support, you will get the backing of all of the community. Have someone in the U.S. who can offer clear support, as well as parts and additional equipment, as needed. This is actually your hardest task.
3. Eventually, you need a distribution network in the U.S. to sell here. Even as the product is coming overseas, and what electronics are not these days, they must ship locally. Most folks will lose faith in a product is something like a heat probe takes more than three days to reach them.
4. Nobody needs free product if they are professional product developers. This is a sales gig, they just need the information.
I'm feeling bearish, and I'm packing a Wusthof Grand Brisket slicer from MABA
"perhaps...but then again...maybe not..."