Tale of the till, do your bragging once the profit is counted. This isn't competition BBQ, it is business, and at the end of the day, what if he outsells you?
We love to preach to the choir here, but, most folks want saucy smoky porky goodness and they could care less if that $6 sandwich is from a smoker, or a crock pot. Knock em dead, but, from the trenches, I have seen some crappy food sell great and some great food sell poorly.
the meat thermometer was so far past the top reading, it read Taylor
"perhaps...but then again...maybe not..."