I had a similar situation last year. The booth next to ours was selling frozen brisket from Sam's. I had our smoker going all day. People walked past them. Something about the smell of real BBQ smoking.
IMBAS Certified MOINK Ball maker and IMBAS Sgt. At Arms.
And now, brethren, I commend you to God, and to the word of his grace, which is able to build you up, and to give you an inheritance among all them which are sanctified. [Acts 20:32 KJV]