I usually just brine it and rub it down. I spatchcocked it last year with fantastic results. One of my favorite rubs for poultry is Plowboys Fin & Feather, Yardbird ain't to shabby either.
"I can get a good look at a T-bone by sticking my head up a bull's a$$, but I'd rather take a butcher's word for it". - Tommy Callahan III
XL Big Green Egg, 22.5 Weber OTS, WSJ Gold/Mini WSM, 18" & 22" WSM, UDS "No.8"
Flyers Orange Thermapen
Napkin Killers BBQ