I think most people have a negative feeling about franchised BBQ. I imagine it is because BBQ sort of family and low key. People associate that with mom and pop shops. I don't see why franchise BBQ couldn't work, but it would likely be a challenge to get people over their pre-conceived notions.
2013 Stumps Classic - Delivered 4/15/13
Large BGE - Rescued 2012
2010 WSM 22.5"
2010 Weber genesis gas grill
Rescued 22.5 Weber One-touch gold
BBQ Guru CyberQ
2011 Built UDS - Retired