They've won (bought) many peoples choice ribs contests with that sauce! Can't speak on behalf of the flavor, I do know it's cost one team member a lot of money in ticket sales...
Current: FEC100, Backwoods Party, BGE Medium, WSM
Retired: Spicewine Med
Weber Lineup: Performer, 22.5" One Touch Gold (redhead), WSJ Platnium, Genesis C
Wicked fast, Super accurate, splash proof RED Thermapen