Cherry, Pecan and Sweet Seduction are my absolute favorites for beef and pork. Season All is my go to for any and all poultry. I've never tried it on anything else, but I guess I should give it a go one day.
I also sprinkle heavily and let sit. Then right before it hits the smoker I hit again with more rub.
22.5" WSM, 22.5" Weber Kettle, Kenmore 6 burner Gas Grill.....Where's The Beef?