Originally Posted by Vision
SM rubs certainly taste good when you sample them, but so far all my cooks have produced very mild results. I'm wondering if you need to put a lot on.
I don't put on any more than I do with any other rub. I'm no expert, but I liberally rub all my meats. I shake it on til it won't stick any more.
All I know is I've had plenty of people ask me, "Man....what's that flavor in that bark?"
I reply, "It's Simply Marvelous!"
They say, "Yeah it sure the heck is......but what is it?"
....kind of like that whole "Who's on first" thing......