Yeah and ALL the SM rubs have a distinct and common smell to them I think. Every time I crack the seal on them I say, "Ahhhh....that Simply Marvelous smell!" I don't know what exactly it is, but they all have that "sump'n-sump'n" about them.
But yeah....that Sweet Seduction just brings it up another notch, eh? I like to use that mixed with Season All on ribs.
Stuff's got farkin dehydrated honey flakes or somethin!