I've never done it, nor have a desire to.. but I remember reading once someone here saying they use it with their rub mixed it.. I think they said they"de-fizz" the coke first.
coke & dr. pepper are often mentioned for marinades &/or injections for beef though I have no desire to try that either.
Lonestar 24" Vertical offset w/ Insulated Firebox & Performer Platinum
Former owner: Jambo Backyard, Klose BYC, Med. Spicewine, Pitts & Spitts, XL & (2) Med. BGE's, 22" WSM & (2) 18" WSM's, 18" & 22" Weber Kettles