Subscription or not, live link or not, if it's in www.com
format, it needs a return link. The reasoning is fair. For the amount of exposure that someone's link gets on this site, we ask that this site get the same exposure over on your page as well. We also ask that the link be on the landing page and not buried somewhere in a corner. It should be as prominent as your link appears under "each and every" post that is entered here. Pretty reasonable request, no?