Originally Posted by watertowerbbq
What's wrong with being the McDonalds of BBQ? They are a successful chain of fast food restaurants. Isn't the idea of being in the restaurant business to make money?
Actually, I know many restaurant owners would be in oppositional disagreement with you.
Personally I laughed at the first mention of McDonald's, and thought you were joking. Although McDonald's very well may be a successful "business" I am one who do not actually use the word "restaurant" when I think of them. FAST FOOD yes... a serious establishment of an eatery? Definitely not. Do I think that serious professional chefs would consider McD's a business model or goal to strive for? Hardly. McDonald's is a cartoon shell of what a restaurant should be, and in many ways is a philosophical dilemma of American culture. Do I eat at McDonald's? Yes, at times I do. Do I consider it a "restaurant" to strive to imitate besides perhaps financial gain? Never. Does my GF consider it a special date night if we grab something from there?
Would I even strive to make a meal that would taste like one of theirs? Not on my worse day.
I know I am not alone on these thoughts, and many restaurant owners that I have known personally would be insulted if you compared them to McDonald's. Making money they would agree is nice, but it would not be "the reason
" for their business. They say they are in the restaurant business because it is a passion that needs to be fulfilled.