From the name, I think it is more suited for beef. I would think too much salt in a rib rub will draw out too much moisture and leave you with dry ribs. There is not too much meat on ribs so IMO I would stay away from hi salt rubs.
Team: Pyle's BBQ; Good-One "Trail Boss" 60T; Homemade rig; 22" Weber Kettle w/rotisserie ring; Big A$$ Rotisserie; BGE-Small; Weber Kettle Gold, Weber OTS, New Braunfels offset smoker.
Saddles BBQ Bistro