I believe that the price for a 5lb bag does not exist, as Ron limits orders to two 12 oz bags so that many people have the opportunity to try his coffees.
If you haven't read it already this is a good post to read about what he does.
And from within that post . . . .
Availability - This is important. I currently roast outside, so I am limited to when I can roast by my job (including business travel), family obligations, and the weather. So, in an attempt to reduce disappointing folks by delaying shipments because I can't roast when planned, I will not be taking pre-orders for coffee. i will offer coffee as I have it available. This means that quantities will be limited and will be first come- first served. Because of this I ask that each order be limited to two bags maximum. this will allow more people to enjoy Roastin' Ronnie's Coffee.