Being miserable at work is why there is The BBQ Brethren.
I would caution against selling your name, which does add value. It also creates market confusion and can have a very bad effect on your own reputation. The firm I sold last had my name in it, fortunately, we chose to go alphabet soup for corporate image, still, some people thought I had died. Just something to think about.
I'm feeling bearish, and I'm packing a Wusthof Grand Brisket slicer from MABA
"I'm Armenian...perhaps...but then again...maybe not..."