Not saying this is the case here, but it really is true that most have never had a properly cooked Brisket. The idea of cooking one does seem to intimidate many. Just look at how many threads we get about someone cooking their first Brisket and seeking advice desperately not wanting to screw it up.
But one thing that I have recently learned is that cooking a Brisket right is actually very easy. It's learning how to cook it that is a pain.