$1.39 per pound is the base cost, add 40-50% shrinkage and your time, effort, and equipment costs and then multiply by 4. Around here pulled pork goes for $8-9 per pound. Go for quality and let word of mouth do it's work. You can't compete with the per pound price of the Lloyd's and such in the frozen food section of the grocery - so don't even try to match their price point.
Southern Brethren BBQ Competition Team
"It's all about getting paid!" - Myron Mixon
"I love being hated in my hometown!" - David Hair
KingFisher Gator Rotisserie cooker, WSM, Stainless 5 burner with IR gas grill, Turkey Fryer, Weber JD Commemorative grill, slightly used Bandera chamber for future use as a cold smoker, Masterbuilt 40" insulated ELECTRIC smoker