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Unread 05-16-2011, 02:11 PM   #1
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Join Date: 03-12-09
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Default Catering company name change?

So a year ago my partner and I launch our catering biz with a new name that we also planned on using for comps: Fett Svin BBQ. It is Swedish and speaks to our cultural roots, we designed a Viking theme around the brand for logos, etc.

Now I hear through the grapevine that there is a Food Network show called Best in Smoke and one of the competitors is a restaurant called Fette Sau, German but pretty close.

With their national attention does my company now need a name change to avoid confusion?
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