Catering company name change?
So a year ago my partner and I launch our catering biz with a new name that we also planned on using for comps: Fett Svin BBQ. It is Swedish and speaks to our cultural roots, we designed a Viking theme around the brand for logos, etc.
Now I hear through the grapevine that there is a Food Network show called Best in Smoke and one of the competitors is a restaurant called Fette Sau, German but pretty close.
With their national attention does my company now need a name change to avoid confusion?