Originally Posted by Anchors Smokeshop
200,000 spectators over the course of 2 days means a lot of advertising for KCBS and their sponsors.
Name one KCBS event in the Northeast that will draw that many people.
Yeah - yeah - yeah, I get the marketing aspect of Big Apple.
As it pertains to KCBS, the growth the organization has enjoyed in the Northeast has come at the grass roots level through cooks, judges, and organizers. If they are intersted in bolstering and growing membership, how many of those 200,000+ spectators are going to join the organization, attend a cookoff, form a cook team, or become a certified judge?
Contests with large public support - Roc City Ribfest, Hudson Valley Ribfest, Harpoon.... One might argue that the folks visiting these events might be a more focused demographic to market bbq related products.