On a serious note:
I stopped by Home Depot today in Rockville, and they had a ton of Matchlight on sale today: $5.99 for a big bag. Smiled to myself and walked on by.
They had a pallet full of the Cowboys at the same price. Having used it one time (and having most of the bag left), I'd never buy it again. The remainder of what I have is for emergency use only.
No deal on any of the Kingsford around here.