Good point Jim
In the old days, I would cut a deep trench into the loin, and fill it with spices and such.
your way is a much more even distribution of flavor
"Boots and Pants and Boots and Pants and Boots and Pants..." - Maxwell
Bandera, M-BGE, WSM, Gold Kettle, Kenmore Gasser, 36Qt Turkey Fryer, ECB, Dutch Oven