The other question is what size smoker you are using to turn out the Q. The weather is a huge factor on turn-out / potential Customers. Make sure you do a spreadsheet with costs on one side (include not only product cost but roll in all costs including lodgeing, space charges, $1M Bonding Insurance, gas, etc against proofit prodictions and break even product sales. Once you see product to meet break even, see if 5% of last years attendance is high enough to make your profit margin.
There are so many variables, it truely is a roll of the dice, but good planning and selecting only profital potential festivals shifts the odds in your favor.
Big Jim - Newnan, GA
Customized Lang Model 84 Longneck