OK here is my opinion. I ate the chicken with no sauce to taste it on it's own merit. I would consider it as I believe Steph has described it as a Season Salt or Season All. It has a good flavor and would be fantastic on food that is lightly sauced in addition to the seasoning. It would be outstanding on vegetables, potatoes, popcorn. I am going to order some and replace my Lawreys with it for sure. Wife and daughter was having salad and tried to force one on me. I opted for the hardboiled egg. I sprinkled some Simply Marvelous on it and it was outstanding.