I don't think it's intended as a stand alone rub. You could certainly mix it with a number of other things or mix it into an existing rub, but it's a pretty high salt content to use as a rub.
I don't use it as a rub, but I put it on everything eles.
Neil -- "Easy Bake Master"
NB Bandera [gone to heaven...conveniently located in Long Island, NY]
Rebel 23, WSM A, WSM B, UDS, Easy Bake Oven
Pork Pistols BBQ
MOINK...It's what's for linner.