You should absolutely make sure the integrity of your product is maintained at the highest level. As well as word of mouth works for you, it will kill you if you are misrepresented or your product is not presented at the level you present it yourself.
Thats my 2 cents.
Knox's Spice Co.
"When I die, I want to go peacefully like my Grandfather did, in his sleep. Not screaming, like the passengers in his car."