Being new I know I may be on the road to damnation with this but this is what I do with it....I'm willing to admit I will put like 2 drops of it in a big pot of chili. But I've never tried to cook chili in the smoker yet. (But I want too.) I smoked some sauce for some grilled pizzas this spring and honestly it was a waste of my charcoal and smoking wood, one drop of liquid smoke would have done it. If that's how you use it it isn't a bad deal just as long as you aren't making fake barbecue using it I think. In other words a drop in a quart of table sauce, chili, stew, salad dressing no more. IMO thats how you use it I've had the same 1 ounce bottle for 4 years it's not even half gone, a little goes a very very long ways.
18" Weber OTS aka #1, Smokey Joe gold, 18" WSM, dirt late model