I just received the May copy of the KCBS bullsheet.. Aside from browsing the usual contest ads, KCBS meeting notes etc. I noticed several pages that appeared to contain news articles. However upon closer reading they were more like advertisements.
Are these article type ads paid spots like a contest ads ?
05-06-2008 07:53 PM
Press releases are printed free of charge.
05-07-2008 08:35 AM
Hmmm, I'm thinking some new marketing ideas are going to hatch :)
05-07-2008 09:27 AM
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05-07-2008 09:54 AM
You hear that noise? that is all the air coming out of my balloon... Man, was I starting to get creative for that!!! :twisted:
05-07-2008 07:10 PM
Thanks for the answer...
The press release concept appears like free advertising/publicity in disguise.
05-07-2008 07:17 PM
I was just thinking I know several vendors that would make press releases when a new person/company is selling product for them. One of my sponsors just picked up a couple new lines of business, and had that offer made to him from the vendor for a press release. He already advertises in the bullsheet... but might be nice to draw attention to the new stuff - kinda a neat idea to pimp the releases out there. A one shot new informational deal for folks.