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-   -   Great American BBQ Tour @ Big Apple Block Party? (http://www.bbq-brethren.com/forum/showthread.php?t=103954)

The Giggler 04-05-2011 05:42 PM

Great American BBQ Tour @ Big Apple Block Party?
 
I am interested in knowing why the Great American BBQ Tour is making a singular stop at the Big Apple Block Party in NYC, which is a public vending event, and isn't stopping at any of the many KCBS Sanctioned State Championships in the Northeast?

I realize that corporate marketing is most likely being given the most consideration here. Seriously, with all the other Northeast KCBS events that bring out the public, judges, and teams in a big way, the only stop is in NYC?

Respectfully,

Anchors Smokeshop 04-05-2011 05:47 PM

$$$$

SmokeInDaEye 04-05-2011 05:47 PM

You sure? I thought they were going to be at Wildwood.

Anchors Smokeshop 04-05-2011 05:50 PM

200,000 spectators over the course of 2 days means a lot of advertising for KCBS and their sponsors.
Name one KCBS event in the Northeast that will draw that many people.

The Giggler 04-05-2011 05:50 PM

Quote:

Originally Posted by SmokeInDaEye (Post 1601741)
You sure? I thought they were going to be at Wildwood.

I'm pretty sure New Jersey is considered a Mid-Atlantic State.

The Giggler 04-05-2011 05:59 PM

Quote:

Originally Posted by Anchors Smokeshop (Post 1601740)
$$$$

I know its about exposing the masses to the sponsor's products, and you can argue with the draw the Big Apple Block Party gets. I would like to know why the only Northeast stop for the Tour is at a vending event in NYC, and not at a single KCBS Sanctioned Event in the same region?

SmokeInDaEye 04-05-2011 06:04 PM

Quote:

Originally Posted by The Giggler (Post 1601746)
I'm pretty sure New Jersey is considered a Mid-Atlantic State.

Not according to the Census bureau http://en.wikipedia.org/wiki/Northea...nsus_Bureau%29

As for the schedule, I have no clue. They probably map the most effective route, hitting as many major contests as possible while minimizing travel time.

The Giggler 04-05-2011 06:17 PM

Quote:

Originally Posted by Anchors Smokeshop (Post 1601743)
200,000 spectators over the course of 2 days means a lot of advertising for KCBS and their sponsors.
Name one KCBS event in the Northeast that will draw that many people.

Yeah - yeah - yeah, I get the marketing aspect of Big Apple. :thumb:

As it pertains to KCBS, the growth the organization has enjoyed in the Northeast has come at the grass roots level through cooks, judges, and organizers. If they are intersted in bolstering and growing membership, how many of those 200,000+ spectators are going to join the organization, attend a cookoff, form a cook team, or become a certified judge?

Contests with large public support - Roc City Ribfest, Hudson Valley Ribfest, Harpoon.... One might argue that the folks visiting these events might be a more focused demographic to market bbq related products.

Anchors Smokeshop 04-05-2011 06:40 PM

These are questions for the corporate big-wigs who put the Great American BBQ Tour together.
It seems to me that they try to make a limited number of stops throughout the bbq season and the stops are at big named events that draw a lot of spectators.

The Giggler 04-05-2011 06:45 PM

Quote:

Originally Posted by Anchors Smokeshop (Post 1601792)
These are questions for the corporate big-wigs who put the Great American BBQ Tour together.
It seems to me that they try to make a limited number of stops throughout the bbq season and the stops are at big named events that draw a lot of spectators.

I thought KCBS put together the Great American BBQ Tour?

The Giggler 04-05-2011 07:09 PM

From the KCBS Website - "KCBS & Our National Partners Proudly Present."

I guess that answers that. I didn't drink my Ginseng Tea today. Carry on.

LindaM 04-10-2011 07:54 PM

Quote:

Originally Posted by The Giggler (Post 1601810)
From the KCBS Website - "KCBS & Our National Partners Proudly Present."

I guess that answers that. I didn't drink my Ginseng Tea today. Carry on.

The tour is put together by MMA. The Marketing Company for KCBS. Some sponsors request being at certain events as part of their sponsorship as well.


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