Pigs on Fire
Full Fledged Farker
The second year of the Sam's Club Series has come and gone. Some teams through the two years have had poor experiences, some have had great and most have had 'normal'.
There is no doubt that what they are doing is good for Competition BBQ. I don't want to get into their provisions for utilities. What's expected in the Southeast seems to be a gold-plated luxury item in the Midwest, so there's no need to delve into that aspect of their contests.
It doesn't take a genius to figure out that they laid out roughly $1M for the 2012 year in prize money, operational expenses, salaries, generator rental, etc. There is no other company even on the radar as far as what sort of cash is being fronted by Sam's for this series. Well, they acquired several more sponsors this year than last, so I'm sure Tyson, Reiser's, etc., footed a good bit of that bill, but still, Sam's took the wheel and rolled with it.
I have to wonder how long it is going to take the marketing drones at other national retail chains (we all know who they are, there's not that many of them) to come up with something like this.
It would only be a good thing. The marketing and advertising people (man, I am having a tough time holding my tongue, but I'm making it...mostly) at the large companies will have to wake up and take notice.
So....who is going to be next? And no, it's not a matter of if, but who and when...
There is no doubt that what they are doing is good for Competition BBQ. I don't want to get into their provisions for utilities. What's expected in the Southeast seems to be a gold-plated luxury item in the Midwest, so there's no need to delve into that aspect of their contests.
It doesn't take a genius to figure out that they laid out roughly $1M for the 2012 year in prize money, operational expenses, salaries, generator rental, etc. There is no other company even on the radar as far as what sort of cash is being fronted by Sam's for this series. Well, they acquired several more sponsors this year than last, so I'm sure Tyson, Reiser's, etc., footed a good bit of that bill, but still, Sam's took the wheel and rolled with it.
I have to wonder how long it is going to take the marketing drones at other national retail chains (we all know who they are, there's not that many of them) to come up with something like this.
It would only be a good thing. The marketing and advertising people (man, I am having a tough time holding my tongue, but I'm making it...mostly) at the large companies will have to wake up and take notice.
So....who is going to be next? And no, it's not a matter of if, but who and when...