No 2013 Kingsfor Challenge?

I was waiting to hear what the deal was too. Does anyone know what's going on?
 
I heard this last weekend in Renton, WA, from an MMA employee, that Kingsford has decided NOT to renew their commitment to the challenge...
 
That is correct. No Kingsford $40K Challenge in 2013. This year Kingsford will be hosting a vote on Grilling.com for the public to choose a selection of KCBS events and all competitors at the event will receive free bags of Kingsford Charcoal.
 
Bummer. On the plus side that bitchin' belt buckle just went up in value (to me anyway). :p
 
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