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View Full Version : re-working marketing material, round II


tmcmaster
12-21-2009, 11:57 AM
Hey all - Trying to re-work the pomotional flyer, looking for some objective input from anyone willing to offer it. Don't hold back, we learn more from negatives than positives...

Thanks!!

Grafixgibbs
12-21-2009, 12:54 PM
Not too bad. I would make sure the image on the front is scaled proportionately though. It looks to be stretched to be tall.

Also It looks like you may have some tabs in the text you don't need since it is centered and the line spacing on the first lines of text looks funky. The "Family First" drop shadow looks a bit off from the others and makes my eyes feel funky.

Other than those minor things It look good. Nice layout, easy to read and lots of white space. Though some BBQ pron could be nice.:-D

(Yeah I'm a graphic designer by trade :icon_blush:)

Lake Dogs
12-21-2009, 01:21 PM
<--- past history with packaging for food. Previous customers are Little Debbies,
Bryers Ice Cream and many others.

I agree with Grafixgibbs, particularly on a few pics of pron, the type that makes them
salivate just by looking at your flyer. Find the 2 or 3 pics that makes them want to
dial your number right now, whether they have an event coming up or not. The old
saying "A picture is worth a thousand words" cannot be more true. By the way, I
thought your wording was pretty darned good and got your point across well. Now,
make 'em hurt! :-)

Captain Dave
12-21-2009, 01:47 PM
You have a lot of wasted space, and only one picture of product. Some lettering needs to be larger and easier to read. Phone number especially needs to be larger and a darker color so it doesn't fade into the background...so that it grabs you by the skull and kicks you in the taste buds until you submit into calling and placing an order. Sorry, i got carried away.

Captain Dave
12-21-2009, 01:48 PM
Oh and the "just another customer" thing blows. Sounds like you've been accused of the like. Talk up your product, this is your chance.

fevoice
12-21-2009, 05:38 PM
Move your logo to the left side of the page...

tmcmaster
12-21-2009, 10:39 PM
Does this one look better?

tmcmaster
12-21-2009, 10:41 PM
BTW... Thanks for all the tips guys! It is greatly appreciated!

MilitantSquatter
12-21-2009, 11:08 PM
On the top half :

1) Font is too small...
2) Left side says "call us..." but no # right under it .. lots of dead space there as well

On bottom half
1) Need to get a better picture of the ribs.. Doesn't look too appetizing. Since you have a nice rib pic on the top half, maybe a pic of the brisket since you have that as the first cutomer favorite
2) KCBS logo works... but remove the reference to "other sanctioning bodies"... Most customers won't have any idea what that means
3) you have smoked beef ribs listed twice under Customer Favorites
4) Why are some things listed as slow smoked and others as smoked ? If it's BBQ, it may be overkill to keep saying "smoked"

tmcmaster
12-22-2009, 02:08 AM
On the top half :

1) Font is too small...
2) Left side says "call us..." but no # right under it .. lots of dead space there as well

On bottom half
1) Need to get a better picture of the ribs.. Doesn't look too appetizing. Since you have a nice rib pic on the top half, maybe a pic of the brisket since you have that as the first cutomer favorite
2) KCBS logo works... but remove the reference to "other sanctioning bodies"... Most customers won't have any idea what that means
3) you have smoked beef ribs listed twice under Customer Favorites
4) Why are some things listed as slow smoked and others as smoked ? If it's BBQ, it may be overkill to keep saying "smoked"

Very good points. Thanks!!

I love this forum...

also, Vinny....


Best.

Avatar.

Ever!

Grafixgibbs
12-22-2009, 05:34 AM
Your logo on the front is still stretched. Also since you name is on your logo you don't need it again underneath it and upping the font size on the front would be a good thing.

White space does not equal dead space. White space in a brochure is good as it lets the eyes rest and the person looking at it feel more relaxed and not overwhelmed. But yes on the left side of the first page I would add the phone number again and possibly another image.

The food images help and if you have a brisket one that would be great.

tmcmaster
12-22-2009, 05:43 AM
Your logo on the front is still stretched. Also since you name is on your logo you don't need it again underneath it and upping the font size on the front would be a good thing.

White space does not equal dead space. White space in a brochure is good as it lets the eyes rest and the person looking at it feel more relaxed and not overwhelmed. But yes on the left side of the first page I would add the phone number again and possibly another image.

The food images help and if you have a brisket one that would be great.

Thanks! I haven't been able to change much, since I am at the silly 'day-job' and don't have Publisher or Adobe on the Sun system... Will make the adjustments later on this morning, then post for further input. So far, it has been very valuable, and much appreciated!

Slamdunkpro
12-22-2009, 09:13 AM
Make the logo a little smaller on the front fold so that you have a 1/8" to 1/4" white space to allow for folding tolerance
Make the phone #'s at the bottom larger - you're also missing a "(" on the top one
Too many fonts - pick one, two max (including variants like bold / italic)
Don't mix serif and san serif fonts
Get rid of all the hyphenated words - turn hyphenation off
Fix the leading gaps on the first lines of your inner paragraphs
Left justify your Customer favorites list
Try left justifying or blocking your body text
Do you have a license agreement with KCBS to use their logo in a commercial manner?

There are more, but those are the big ones.

Lake Dogs
12-22-2009, 01:45 PM
First (top) ribs pic is GREAT. Mouth watering. 2nd pic however looks burned, lets
not use that one. Also, the pic of the sandwich isn't terrible, but honestly it doesn't
do it for me...

Lake Dogs
12-22-2009, 01:57 PM
Perhaps something like this for the sandwich shots:

http://i570.photobucket.com/albums/ss141/hance_patrick/img2.jpg

http://i570.photobucket.com/albums/ss141/hance_patrick/img1.jpg

Or, maybe request pron pics of sammies & brisket. I'm sure some of these folks
wouldn't mind if you use their pics....

Lake Dogs
12-22-2009, 02:06 PM
Perhaps a brisket pic similar to:

http://i570.photobucket.com/albums/ss141/hance_patrick/img6.jpg

http://i570.photobucket.com/albums/ss141/hance_patrick/img5.jpg

http://i570.photobucket.com/albums/ss141/hance_patrick/img3.jpg

BigJimsBBQ
12-22-2009, 08:34 PM
Very Nice Photos .. Great .... I am only 315 lbs and now I am Farkin Hungry again :lol::lol::lol:

tmcmaster
12-23-2009, 12:17 AM
Perhaps a brisket pic similar to:

http://i570.photobucket.com/albums/ss141/hance_patrick/img6.jpg

http://i570.photobucket.com/albums/ss141/hance_patrick/img5.jpg

http://i570.photobucket.com/albums/ss141/hance_patrick/img3.jpg
Are those copy write cleared images? If not, I could be sued... And it was a POA to get the approval just for the KCBS logo...

But, thanks for all the good ideas guys... very much appreciated!

Lake Dogs
12-23-2009, 06:49 AM
I dont think they're copyrighted. Below are the URL's where I found them. More than
anything else I was trying to get *ideas* or *examples*. However, if not copyrighted,
they're pretty good. Make the reader WANT to keep they flyer. Make it HURT to set
it down.

http://www.google.com/imgres?imgurl=http://duffek.files.wordpress.com/2008/03/brisket.jpg&imgrefurl=http://duffek.wordpress.com/2008/03/28/barbecued-texas-beef-brisket/&h=350&w=287&sz=25&tbnid=T9gIGms3YQpM_M:&tbnh=120&tbnw=98&prev=/images%3Fq%3Dbrisket%2Bbbq%2Bpictures&usg=__d6aShprqauACMWn101wHWGmg-6k=&ei=5g8yS9uuBMuXtgfogPGPCQ&sa=X&oi=image_result&resnum=2&ct=image&ved=0CAsQ9QEwAQ

Hmmm, having a tough time finding those exact ones again. I really suggest doing
a couple of google searches, or really, ask brethren for pics. Have you seen some
of their pron pics? Wow at some of those pron-off pics.

tmcmaster
12-23-2009, 05:01 PM
I have been using IStockPhoto.com to get the cleared images... a little costly, but better safe than sorry...

Thanks again all!

Slamdunkpro
12-23-2009, 05:25 PM
I dont think they're copyrighted. Below are the URL's where I found them. More than
anything else I was trying to get *ideas* or *examples*. However, if not copyrighted,
they're pretty good. Make the reader WANT to keep they flyer. Make it HURT to set
it down.

http://www.google.com/imgres?imgurl=http://duffek.files.wordpress.com/2008/03/brisket.jpg&imgrefurl=http://duffek.wordpress.com/2008/03/28/barbecued-texas-beef-brisket/&h=350&w=287&sz=25&tbnid=T9gIGms3YQpM_M:&tbnh=120&tbnw=98&prev=/images%3Fq%3Dbrisket%2Bbbq%2Bpictures&usg=__d6aShprqauACMWn101wHWGmg-6k=&ei=5g8yS9uuBMuXtgfogPGPCQ&sa=X&oi=image_result&resnum=2&ct=image&ved=0CAsQ9QEwAQ

Hmmm, having a tough time finding those exact ones again. I really suggest doing
a couple of google searches, or really, ask brethren for pics. Have you seen some
of their pron pics? Wow at some of those pron-off pics.

Quick IP lesson: ALL images are copyrighted at the time of their creation. You need to have a license to reproduce an image in a commercial publication or on a commercial website. The only exception is for news or education where the subject is a public figure. Even the images on Istockphoto have different licenses for different usage.

big brother smoke
12-23-2009, 05:37 PM
SOunds like you need to do some cooking and get some quality photos of your food or at least it is a good excuse to do a mega cook.

Frankly, I do not like either of the rib pics. First they look like the ribs off a suckling pig and the second rib pic look like scorched ribs on half the rib and gray or boiled ribs on the other half.

Sorry but you asked!:icon_blush:

tmcmaster
12-23-2009, 09:47 PM
SOunds like you need to do some cooking and get some quality photos of your food or at least it is a good excuse to do a mega cook.

Frankly, I do not like either of the rib pics. First they look like the ribs off a suckling pig and the second rib pic look like scorched ribs on half the rib and gray or boiled ribs on the other half.

Sorry but you asked!:icon_blush:
No worries... I learn more from the negatives. And all insight is welcomed!:-P

Learnin Querve
12-23-2009, 10:14 PM
Don't show me a picture of a sandwich, show me a loaded plate with premium, mouth watering, slow smoked meat piled high on a bakery fresh roll with a crunchy pickle spear beside it.

Snuggled up next to that "heaven on a bun" is a generous serving of your special recipe creamy potato salad or your home style sweet and crunchy coleslaw that's guaranteed to please. And don't forget to fill up that plate with a generous serving of those oh so sweet and spicy slow cooked baked beans. Put a frosty cold glass of iced tea next to it too. Opposite that glass of iced tea there should be a serving of one of your tasty dessert selections. And don't show any of it on a cheap sectioned foam plate. Don't forget a fork and spoon on a big napkin next to the plate. Sell a meal, not a sandwich.

Don't show me a lonely rack of ribs or a chicken quarter, show me a smoker loaded with succulent ribs (being mopped would be great) and golden brown, juicy chicken quarters. The photo of the partially sliced brisket was good; it showed the whole brisket. If it had someone standing behind it with a large carving knife and serving fork to give the impression of a carving station, even better. Show me a long shot photo of a buffet table with a stack of plates at one end, with baskets laden with buns, heaping bowls of sides, and gleaming chafers at the ready.

Do you see where I'm going here? (Besides trying to get you to think like an ad copy writer) It is said that people eat with their eyes, they buy with them too. Sell the meal, sell the package, sell your capabilities. What your brochure looks like and says may be the only chance you have to make a favorable impression with a potential customer.

Maybe the graphics people who have chimed in already can offer you some thoughts of what percentage of graphics to text copy is most effective in a tri-fold brochure. Keep looking for photos, and then you can start to hone your copy writing skills.

Chris

BigJimsBBQ
12-24-2009, 06:33 AM
Chris,

Thank you for giving us insite to get the people to try to eat the brochure.

tmcmaster
12-24-2009, 06:36 AM
Don't show me a picture of a sandwich, show me a loaded plate with premium, mouth watering, slow smoked meat piled high on a bakery fresh roll with a crunchy pickle spear beside it.

Snuggled up next to that "heaven on a bun" is a generous serving of your special recipe creamy potato salad or your home style sweet and crunchy coleslaw that's guaranteed to please. And don't forget to fill up that plate with a generous serving of those oh so sweet and spicy slow cooked baked beans. Put a frosty cold glass of iced tea next to it too. Opposite that glass of iced tea there should be a serving of one of your tasty dessert selections. And don't show any of it on a cheap sectioned foam plate. Don't forget a fork and spoon on a big napkin next to the plate. Sell a meal, not a sandwich.

Don't show me a lonely rack of ribs or a chicken quarter, show me a smoker loaded with succulent ribs (being mopped would be great) and golden brown, juicy chicken quarters. The photo of the partially sliced brisket was good; it showed the whole brisket. If it had someone standing behind it with a large carving knife and serving fork to give the impression of a carving station, even better. Show me a long shot photo of a buffet table with a stack of plates at one end, with baskets laden with buns, heaping bowls of sides, and gleaming chafers at the ready.

Do you see where I'm going here? (Besides trying to get you to think like an ad copy writer) It is said that people eat with their eyes, they buy with them too. Sell the meal, sell the package, sell your capabilities. What your brochure looks like and says may be the only chance you have to make a favorable impression with a potential customer.

Maybe the graphics people who have chimed in already can offer you some thoughts of what percentage of graphics to text copy is most effective in a tri-fold brochure. Keep looking for photos, and then you can start to hone your copy writing skills.

Chris

Great insights! Thanks Chris... And Merry Christmas!

Learnin Querve
12-24-2009, 08:58 AM
Chris,

Thank you for giving us insite to get the people to try to eat the brochure.

I've eaten a lot of catered meals (including BBQ) where the brochure probably would have tasted better than the actual food.

Chris

tmcmaster
12-26-2009, 07:32 PM
Well, here we go... finally getting this up...

MilitantSquatter
12-26-2009, 08:22 PM
Any reason the customer favorites list is in that particular order ?

I think Ribs should be first based on popularity... then maybe all the sides dishes at the end.

I'd also remove the reference to "dino bones" since the rest of the menu doesn't have any other BBQ slang.

I also think you should consider a darker font instead of that orange/yellow... It gets lost on the white background

Capitalize the "c" in catering on top, right panel.

May also want to remove "Fine, Fresh"... seems odd.

Under the KCBS logo... it says "Rocking" instead of Rockin'" without the "g"

ABQ
12-27-2009, 03:26 AM
...
4) Why are some things listed as slow smoked and others as smoked ? If it's BBQ, it may be overkill to keep saying "smoked"

What about showcasing some of the "real American hardwoods" in the customer favorites section? i.e., "Apple smoked . . ." or "Mesquite smoked . . ."

tmcmaster
12-27-2009, 09:29 AM
Well, lets try this again... All insight is welcome!

Thanks again all!

tmcmaster
12-30-2009, 02:53 AM
Bump for the Holiday.

Diva Q
12-30-2009, 07:38 AM
I like your page two layout and font. However I think you should repeat your logo outline on page 2 as well. Keeps it consistent. (I would put it in the same left hand corner as on page 1)

However I think you need to repeat your phone number and email on page two.

On page one the font is not very easy to read also the color of the all important contact information is in the light orange and it is difficult to read. That email or phone number should be repeated on every page. You want to make it as easy as possible for a customer to find you and to contact you.

I would make a border on the bottom that is repeated for every fold of this that has yur contact information.

I would make all of your information such as location address email and phone number in a larger bolder font. The most important part is getting them to know who you are and how they can contact you.

JohnJ
01-08-2010, 09:44 AM
How about adding the BBQ Brethren logo somewhere. Don't know if it can be done, (just a newbe), but it is one of the better logos I have seen! Could make you stand out a bit more.

Also, how far is York from Philly. (COuple hours?) I have a son attending school there in Philadelphia and he is always searching for good BBQ.

John

barbefunkoramaque
01-08-2010, 10:19 AM
video synergy with your brochure with an all important existing email data base.

Spydermike72
01-08-2010, 10:42 AM
I may have missed this, but is this for printing ? If so you are looking a pretty large print bill.

On the first page at the top left the second line looks like it double spaced, is that how it was intended ?

I love the layout and the content, however I would be cognizant of the printing costs of this doc.

tmcmaster
01-09-2010, 08:16 AM
How about adding the BBQ Brethren logo somewhere. Don't know if it can be done, (just a newbe), but it is one of the better logos I have seen! Could make you stand out a bit more.

Also, how far is York from Philly. (COuple hours?) I have a son attending school there in Philadelphia and he is always searching for good BBQ.

John

I have the Brethren link on the next gen of the web site. Didn't want to crowd too much into the marketing brochure for fear of overloading the viewer.

Philly is about an hour and 45 minutes.

video synergy with your brochure with an all important existing email data base.

video in a print marketing campaign? Uhhh... I'll take it under advisement. But, I do have a Facebook group and am also looing into ConstantContact.com for email marketing.

I may have missed this, but is this for printing ? If so you are looking a pretty large print bill.

On the first page at the top left the second line looks like it double spaced, is that how it was intended ?

I love the layout and the content, however I would be cognizant of the printing costs of this doc.

It is a little expensive, but I would ratehr spend the few extra bucks to look professional and first class than look cheap...


Thanks again all! Newest version uploaded, BTW... with some of the suggested changes. First run is being printed as we speak...

HHpepper
01-09-2010, 11:40 AM
I think where it says " Call us and let us welcome you home" should read "Call and Let us welcome you home". Maybe I am wrong but I think that us too many Us'.

Then it says Call us and see why we say: ?????????

Rich Parker
01-09-2010, 01:28 PM
The phrase "Fresh BBQ and Catering" on the first page looks like it should be centered or left aligned.

tmcmaster
01-09-2010, 03:15 PM
hmmmm... How did I miss those... crud. Thanks! Good eyes!

barbefunkoramaque
01-12-2010, 12:08 PM
I have the Brethren link on the next gen of the web site. Didn't want to crowd too much into the marketing brochure for fear of overloading the viewer.

Philly is about an hour and 45 minutes.



video in a print marketing campaign? Uhhh... I'll take it under advisement. But, I do have a Facebook group and am also looing into ConstantContact.com for email marketing.



It is a little expensive, but I would ratehr spend the few extra bucks to look professional and first class than look cheap...


Thanks again all! Newest version uploaded, BTW... with some of the suggested changes. First run is being printed as we speak...


since print medium is such a dead area these days for clients under, say 45, you must ensure that there is an synergy between your existing "preferred" internet and email campaigns, which already use media rich outlets like facebook and websites and web channels, and email data bases built upon getting the emails of EVERY customer in say " a raffle" and the brochures that people will pick up when they arrive at your event.

Brochures are a good idea, but now they augment an existing internet push instead of lead it like in the past. An example from an Oracle study from 2007 showed that the only segment of the population not resorting to the internet to simply LOOK UP a number in higher numbers than say, the phone book, was the over 55 age group.

That means that when someone is looking for say, general BBQ in their area, or even just your specific phone number, they look to the internet more often (over 50 %) for that number than the phone book. At ages 35 and under and those who work at or near computers, that number is in the 80% range. Additional studies I remember citing were what happened even when someone knew they had a brochure (but didn't want to get up and look for it, or it was lost or discarded) that STILL LOOKED it up. Substantial numbers of people chose to GOOGLE instead of say "white page it."

what does this mean? guy wants to know about catering (even if its not specific to BBQ) in his area. Its, after 8PM, kids in bed, wife is shaving her crotch bare for the night's activities. he googles for a simple list of number he can call to investigate catering for an event. In the process he not only gets your number but your entire website, complete with videos and you end up selling him on your business while you are completely unaware. Possibly even joining your facebook by clicking a link. Now you have him linked and he is seeing real time examples of both your updates and people's comments on your product (which you can pick and choose)

By the time he is calling you he is already sold. The brochures are made in synergy with this, hitting the common themes of your internet and email campaign.

Go ahead and buy some brochures quicklyt for the time being but not many, don't invest too much invest in EFFORT to push your biz in the net.