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motoeric
02-04-2008, 03:34 PM
Hi,

Iím setting up an interview with Mike McCloud of MMA for the Home of BBQ website. I would appreciate your feedback on what questions you would like to see answered. I realize that there is most likely no need to state this, but I want to make it clear that this is NOT going to be an ambush interview. Iím happy to ask any questions that are relevant, but there wonít be anything with acrimony or rancor included.

Suggestions for polite, appropriate questions would be appreciated. I wonít purposefully avoid any topics or concerns, but I will be framing questions in a genial fashion.

I appreciate your help,

Eric

SP
02-04-2008, 03:44 PM
What are the goals for the KCBS as told to him by the KCBS Board?

butt head
02-04-2008, 03:55 PM
if you can get him to answer that, that,ll work

BBQchef33
02-04-2008, 04:02 PM
What Are The Advantages Of Membership, As He See's It.

SP
02-04-2008, 04:18 PM
Why is MMA right for the KCBS and how were you chosen?
What are you past envolement with BBQ?
What is MMA experice with NFP's?

Scottie
02-04-2008, 04:20 PM
What are the benefits of MMA for the established KCBS cook? Not a new cook, but one that has competed for a few years. I would also like to know what the benefit of that Road Show is going to do for us cooks. Or is this another way to recruit new judges?

Thanks,

Scottie Johnson
KCBS Member # 7644

Jeff_in_KC
02-04-2008, 06:17 PM
Good luck getting him to answer about KCBS benefits.

And I agree with Clay. That question answered truthfully will be worth its weight in gold.

I'd like to know McCloud's vision of where he sees KCBS, a non-profit, in five years, ten years and 20 years.

Does he still envision an organization where the little guys like us can compete and have a chance to knock off the big boys each week or will the little guys get pushed aside?

ThomEmery
02-04-2008, 09:09 PM
Dealing with MMA tomorrow

arlieque
02-04-2008, 09:46 PM
Why are so many people trying to deal with MMA. Doesn't KCBS still run the association or is there something we don't know yet? I found myself asking that many times at the banquet as MMA was answering so many questions?

bbqbull
02-04-2008, 09:51 PM
What Are The Advantages Of Membership, As He See's It.
Yes im wondering the same thing here.

Why are so many people trying to deal with MMA. Doesn't KCBS still run the association or is there something we don't know yet? I found myself asking that many times at the banquet as MMA was answering so many questions?

Im honestly wondering who is in charge here?
Im just a dues paying member wondering whose in charge? Is this a unfair question? I dont think so.

Inquiring minds want to know. Pretty simple in my mind.

Thanks for taking the time to speak with them.

chinesebob
02-04-2008, 09:54 PM
Don't know a whole about about him or his style. A good question I always like to ask is why does he want the job? What does he want to bring to KCBS that someone else couldn't. What is the message of the non-KCBS members that is different from other organizations.

Just Smokin' Around
02-04-2008, 10:02 PM
Unless you have an offical relationship with the KCBS board, I wouldn't expect him to answer many questions related to KCBS. Maybe membership benefits and general trend over the years, but I doubt you will hear much on MMA's and the KCBS board strategy for the future. Plan on hearing very polite, politically correct answers with little substance - it is an election year after all.

Plowboy
02-04-2008, 11:45 PM
What are the benefits of MMA for the established KCBS cook? Not a new cook, but one that has competed for a few years. I would also like to know what the benefit of that Road Show is going to do for us cooks. Or is this another way to recruit new judges?

Thanks,

Scottie Johnson
KCBS Member # 7644

Based on his time at the podium at the KCBS banquet, my bet on his answer will be money: prize $ and sponsors.

Sledneck
02-05-2008, 03:54 AM
Based on his time at the podium at the KCBS banquet, my bet on his answer will be money: prize $ and sponsors.
More prize money? Sounds like a great guy to me

tony76248
02-05-2008, 09:10 AM
Will the interview be a podcast?

BanditBBQ
02-05-2008, 09:24 AM
More prize money always sounds good, but where is it going to come from???

Scottie
02-05-2008, 09:28 AM
Based on his time at the podium at the KCBS banquet, my bet on his answer will be money: prize $ and sponsors.

So when do they start getting credit? I mean, the KCBS has shown tremendous growth for the last 5 years at least. I want hard facts of what benefit we will receive. Not the smoke and mirrors that we are getting. Don't get me wrong. I want to see growth, but how do you decipher what MMA has done and what was the natural growth of the KCBS. Maybe we should thank drbbq from his years on the Board?

Podge
02-05-2008, 09:55 AM
So when do they start getting credit? I mean, the KCBS has shown tremendous growth for the last 5 years at least. I want hard facts of what benefit we will receive. Not the smoke and mirrors that we are getting. Don't get me wrong. I want to see growth, but how do you decipher what MMA has done and what was the natural growth of the KCBS. Maybe we should thank drbbq from his years on the Board?

Not only thank Dr BBQ for being on the board, but he has done a lot for the exposure of BBQ to the masses for the past several years.

Scottie
02-05-2008, 10:00 AM
Ray has definitely opened the doors for us BBQr's. More so than people will ever give him credit for....

Plowboy
02-05-2008, 12:43 PM
So when do they start getting credit? I mean, the KCBS has shown tremendous growth for the last 5 years at least. I want hard facts of what benefit we will receive. Not the smoke and mirrors that we are getting. Don't get me wrong. I want to see growth, but how do you decipher what MMA has done and what was the natural growth of the KCBS. Maybe we should thank drbbq from his years on the Board?

Good points on both the MMA measured success and Dr BBQ.

I should amend my earlier post to add that additional contests will likely be one of McCloud's answers to what benefits do cooks get from the MMA/KCBS arrangement.

Scottie
02-05-2008, 01:26 PM
I believe they need a starting point to be able to measure that. As KCBS had shown promising growth prior to MMA coming on board. Facts can go a long way. But as long as we don't get smoke and mirrors.

Don't get me wrong, I will be the biggest fan going out there for MMA. I want to see results. I don't think that is asking too much.

Plowboy
02-05-2008, 04:15 PM
I believe they need a starting point to be able to measure that. As KCBS had shown promising growth prior to MMA coming on board. Facts can go a long way. But as long as we don't get smoke and mirrors.

Don't get me wrong, I will be the biggest fan going out there for MMA. I want to see results. I don't think that is asking too much.

I also think that KCBS needed/needs some help in sustaining that growth. The logo & Web site changes were examples of some good moves. The "ask" to MMA could have been more about being in a position to sustain & manage growth rather than growth acceleration itself. It happens in small to mid range businesses all of the time where they get so large and don't have the infrastructure to sustain themselves.

I'm just saying COULD. Obviously, I wasn't there.

motoeric
02-05-2008, 04:18 PM
Thanks for the input everyone. Keep it coming!

The interview will be text only. Sorry!

Eric

Plowboy
02-05-2008, 04:23 PM
Iím setting up an interview with Mike McCloud of MMA for the Home of BBQ website. I would appreciate your feedback on what questions you would like to see answered.

Old Kingsford or New?
Lump or Charcoal?
Logs or Chunks?
Cherry or Apple?
Hickory or Mesquite?
Pellet Pooper or Stick Burner?
Spares or Baby Backs?
Flats or Wholes?
Breasts or Thighs? :wink:
Beans or No Beans?
Boxers or Briefs?

Scottie
02-05-2008, 04:24 PM
I also think that KCBS needed/needs some help in sustaining that growth. The logo & Web site changes were examples of some good moves. The "ask" to MMA could have been more about being in a position to sustain & manage growth rather than growth acceleration itself. It happens in small to mid range businesses all of the time where they get so large and don't have the infrastructure to sustain themselves.

I'm just saying COULD. Obviously, I wasn't there.


I agree. While I respect everything that has gone on with the KCBS and where it has come. Sometimes to put a company, et al. over the top, you need to have new leadership. That doesn't mean to get rid of what got us there, just a new vision in leadership.

Scottie

Plowboy
02-05-2008, 04:28 PM
I agree. While I respect everything that has gone on with the KCBS and where it has come. Sometimes to put a company, et al. over the top, you need to have new leadership. That doesn't mean to get rid of what got us there, just a new vision in leadership.

Scottie

With new leadership, core values and mission need to be visited. Are we the same organization? What core values carry forward? Which ones can't? Those seem to be missing pieces that the membership would like to understand.

Going back to the banquet, it was a stark contrast in message between Tony (it's about fun) to Mike (we want big sponsors/checks). Is there one core value here or multiples? How are they balanced? These are BOD questions and domains, but it would be good to know what MMA has been told.

Scottie
02-05-2008, 04:31 PM
it was like night and day...

chinesebob
02-05-2008, 06:55 PM
While not the same type of interview obviously, last year I went through a round with my companies management for a huge increase in responsibility. Sitting on the team and leading a group are completely different, not unlike this, though different in scope.
Questions I might ask in addition to my earlier post:
What is your hundred day plan?
What do you think is holding back the KCBS?
What will you do to change these elements?
What can the BOD do to maintain the fun in the contests?
They say bring in bigger sponsors? How will they court bigger sponsors without compromising some of the core values of the KCBS? - This would be a big one for me. I think major institutions are selling out for the promise of money. When my highschool stadium is renamed for a local business I consider that a sellout. I'm sure that no one will argue with the opportunity to make more money. But if we take it away from the local groups do we in some way give up our tie to the community and the involvement. Especially if someone is making money while depending on volunteers.

Personally I enjoy cooking for the satisfaction of the people that eat. If people don't enjoy it then I lose some of the enjoyment. I think competition is as much about the fun of seeing friends, competing with whatever method, recipe, or other change you made from the previous comp. I'm not an expert on that so for whatever reason you guys do it as much as you do is your reason. I haven't heard anyone say they got rich from competitions. Festivals? Maybe.

Just Smokin' Around
02-05-2008, 09:40 PM
.......

What can the BOD do to maintain the fun in the contests?
They say bring in bigger sponsors? How will they court bigger sponsors without compromising some of the core values of the KCBS? - This would be a big one for me. I think major institutions are selling out for the promise of money. When my highschool stadium is renamed for a local business I consider that a sellout. I'm sure that no one will argue with the opportunity to make more money. But if we take it away from the local groups do we in some way give up our tie to the community and the involvement. Especially if someone is making money while depending on volunteers.........

Good Point. Not sure what core "values" KCBS would compromise, but there was a discussion a while back about having a tobacco company sponsor many of the contest - almost like a national sponsor. They have very deep pockets with limited advertising venues. Much larger prize pool vs having a Marlboro or Winston booth at the comp. Pick your poison. No one seems to have an issue with beer sponsors.

I would ask the question - are they looking at a major sponsor like a tobacco company to help underwrite some of the comps?

jminion
02-06-2008, 01:25 PM
Tobacco companies have been taken off the table by the BOD, unless there is a change KCBS will not have tobacco companies as a sponsor.

BanditBBQ
02-06-2008, 01:43 PM
...to help underwrite some of the comps?

What am I missing? What needs to be underwritten? I've put on a few contests and don't know where KCBS has spent anything on them...the contests pay all of their own expenses.

Carpe 'Que,
Jim

nancee
02-06-2008, 07:04 PM
I think its pretty humerous from an organization that is largely fueled by whiskey and budweiser
nancee

Tobacco companies have been taken off the table by the BOD, unless there is a change KCBS will not have tobacco companies as a sponsor.

Plowboy
02-06-2008, 07:31 PM
Tobacco companies have been taken off the table by the BOD, unless there is a change KCBS will not have tobacco companies as a sponsor.


No Winston Cup for TOY? :rolleyes:

Just Smokin' Around
02-06-2008, 09:22 PM
What am I missing? What needs to be underwritten? I've put on a few contests and don't know where KCBS has spent anything on them...the contests pay all of their own expenses.

Carpe 'Que,
Jim
Jim, What I meant was help defer or cover some of the KCBS sponsor charges and travel expenses for reps. This is hundreds of dollars in many cases. They could also add prize money to the pool. As an organizer, you know how important sponsorship money is to cover cost and support the prize money. Entry fees don't cover all of the cost. That is what I meant by underwriting an event. Sorry for any confusion.

Based on previous responses, tobacco is out, but, I guess we still have beer and whiskey as sponsors :confused:

Big Mike
02-07-2008, 07:29 AM
I think its pretty humerous from an organization that is largely fueled by whiskey and budweiser
nancee


I agree.

BanditBBQ
02-07-2008, 08:27 AM
Jim, What I meant was help defer or cover some of the KCBS sponsor charges and travel expenses for reps. This is hundreds of dollars in many cases. They could also add prize money to the pool. As an organizer, you know how important sponsorship money is to cover cost and support the prize money. Entry fees don't cover all of the cost. That is what I meant by underwriting an event. Sorry for any confusion.

Thanks Bill.

Man, wouldn't that be awesome if KCBS came to me, as a contest organizer, and said, "Here's more money to add to your prize pool." What a surprise that would be!! :eek:

Or for them to say, "Don't worry about the $1,000+ dollars we're charging for sanctioning, Rep Fees and Expenses...we've got you covered." I would hardly know what to say. :mrgreen:

We have amazing sponsors but would always welcome more! :-D

Carpe 'Que,
Jim

DawgPhan
02-07-2008, 08:40 AM
I think its pretty humerous from an organization that is largely fueled by whiskey and budweiser
nancee


And a pretty large percentage of the cooks, judges, and visitors smoke...

I would certainly say that the percentage of smokers if higher among the BBQ crowd than it is in the general population..

BanditBBQ
02-07-2008, 10:54 AM
Tobacco companies have been taken off the table by the BOD, unless there is a change KCBS will not have tobacco companies as a sponsor.

So much for not going after tobacco sponsors...one of the contest organizers in Illinois just received the following email:

From: Ryan Altizer [mailto:ryana@mmacreative.com]
Sent: Thursday, February 07, 2008 9:35 AM
Subject: Sponsor Question

My name is Ryan Altizer, and I am with MMA Creative (the marketing agency for KCBS).

We have been approached by multiple companies that sample smokeless tobacco about possibly being sponsors of your event. These companies would bring in trailers and ask those over the age of 18 if they are smokers. If they are, they are invited to come into the trailer and sample the tobacco product. There would be no open-air sampling and no one who is under 18 or does not smoke would be invited to sample.

These companies are willing to pay $2,000 for a 20x40 space at your event if you are interested.

If you are indeed interested, please let me know ASAP. And if you are interested in possibly having two of them (giving you $4,000 for two 20x40 spaces), please let me know that as well.

Thanks for your time, and I look forward to hearing from you soon.

Sincerely,
Ryan Altizer


Ryan AltizerSr. Account Executive
615.242.8001
MMA Creative, Inc.
705 North Dixie Ave 209 10th Ave South, Suite 307
Cookeville, TN 38501 Nashville, TN 37203

http://www.mmacreative.com

Jorge
02-07-2008, 10:59 AM
So much for not going after tobacco sponsors...one of the contest organizers in Illinois just received the following email:

From: Ryan Altizer [mailto:ryana@mmacreative.com]
Sent: Thursday, February 07, 2008 9:35 AM
Subject: Sponsor Question

My name is Ryan Altizer, and I am with MMA Creative (the marketing agency for KCBS).

We have been approached by multiple companies that sample smokeless tobacco about possibly being sponsors of your event. These companies would bring in trailers and ask those over the age of 18 if they are smokers. If they are, they are invited to come into the trailer and sample the tobacco product. There would be no open-air sampling and no one who is under 18 or does not smoke would be invited to sample.

These companies are willing to pay $2,000 for a 20x40 space at your event if you are interested.

If you are indeed interested, please let me know ASAP. And if you are interested in possibly having two of them (giving you $4,000 for two 20x40 spaces), please let me know that as well.

Thanks for your time, and I look forward to hearing from you soon.

Sincerely,
Ryan Altizer


Ryan AltizerSr. Account Executive615.242.8001
MMA Creative, Inc.705 North Dixie Ave 209 10th Ave South, Suite 307
Cookeville, TN 38501 Nashville, TN 37203

http://www.mmacreative.com



They were at the Royal, or I assume it was the same folks.

Ford
02-07-2008, 12:16 PM
So much for not going after tobacco sponsors...one of the contest organizers in Illinois just received the following email:

Jim - I hope everybody says yes I'll take 2. That's $2,000 for the organizers to help with costs or go to the charity and $2,000 additional prize money. Heck I hope every contests asks for 2 and see how many trailers they have.

motoeric
02-07-2008, 12:19 PM
Our event in Sayville is a fundraiser for a charity that fights cancer. We won't be taking any assistance from tobacco companies but it would be funny to take the money and hand it right over to the charity or to set up a booth for an anti-smoking group.

Eric

BanditBBQ
02-07-2008, 12:31 PM
Jim - I hope everybody says yes I'll take 2. That's $2,000 for the organizers to help with costs or go to the charity and $2,000 additional prize money. Heck I hope every contests asks for 2 and see how many trailers they have.

Ford,

They haven't contacted me yet for the Salem contest, but it'll be interesting to see how many contests take advantage of this 'opportunity'.

Carpe 'Que,
Jim

jminion
02-07-2008, 01:06 PM
KCBS does not endorse tobacco organizers can do what they want, like not charge non KCBS teams an additional $25 on entry fees.

BanditBBQ
02-07-2008, 01:14 PM
KCBS may not directly endorse tobacco organizers, but MMA is certainly using KCBS to find contests for tobacco sponsors.

"My name is Ryan Altizer, and I am with MMA Creative (the marketing agency for KCBS)."

If this isn't endorsed by KCBS, then KCBS should have a serious discussion with MMA about using their database, not to mention their name, in contacting prospects for other companies.

Carpe 'Que,
Jim

YankeeBBQ
02-07-2008, 01:55 PM
KCBS may not directly endorse tobacco organizers, but MMA is certainly using KCBS to find contests for tobacco sponsors.

"My name is Ryan Altizer, and I am with MMA Creative (the marketing agency for KCBS)."

If this isn't endorsed by KCBS, then KCBS should have a serious discussion with MMA about using their database, not to mention their name, in contacting prospects for other companies.

Carpe 'Que,
Jim

I totally agree. Who is MMA marketing here KCBS or the Tobacco companies. Strange.

Ford
02-07-2008, 02:02 PM
Steve - by obtaining sponsors they are increasing the funds available for cooks and organizers and benefiting the KCBS. At least I assume that's the logic. Now what is interesting is do they get revenue from the KCBS if they get these "sponsors" onboard and are they getting a fee from the Sponsors? Sort of double dipping?

Scottie
02-07-2008, 02:15 PM
My guess is they get a percentage of sponsorship... Otherwise, why would they be doing it?

I just don't agree that we as an organization, said we didn't want to be associated with tobacco. That MMA is now making KCBS be associated with emails like that going out? There is no reason that they should have that line in there about them respresenting KCBS. As that just fools orgainzers into thinking that KCBS backs it...

So I will re-classify my statement and say I guarantee they are getting a piece of the cut....

BanditBBQ
02-07-2008, 02:17 PM
Unless I have missed it, I have yet to hear how the contests are going to benefit from these sponsors. Some have suggested that it could mean an increase in money for prizes...is that a wish or is that something KCBS has said they will do?

In the sanctioning paperwork that an organizer has to turn-in, KCBS states that each contest MUST provide space for KCBS or national sponsors, but doesn't say they're going to pitch in to help with the prize money.

"KCBS right to merchandise and promote sponsors:
KCBS reserves the right to display, promote and sell, KCBS products and services and that of its national sponsors at KCBS sanctioned contests. While it is impossible for KCBS to be at every contest, many contests will be asked to provide space for KCBS to display, promote and sell KCBS product and services and that of its national sponsors. KCBS will not be able to take its marketing promotion to every contest, and it is the exclusive right of KCBS to determine the location of such marketing activities. Organizer agrees to provide a space in a highly accessible area, either in the cook area or the near the judging area, where KCBS may place its official merchandizing trailer and promote, display and sell KCBS products and that of its national sponsors. The Organizer agrees to provide free of charge a space up to 40' x 30' for this purpose.

It is impossible for KCBS to market at nearly 300 contests per year. KCBS reserves the exclusive right to determine the location of KCBS marketing activities. KCBS and its sponsors/partners will be sensitive to any local sponsorship that an event already has secured, and will strive not to create any conflict or situation that jeopardizes that local sponsorship."

Carpe 'Que,
Jim

Ford
02-07-2008, 02:40 PM
Unless I have missed it, I have yet to hear how the contests are going to benefit from these sponsors. Some have suggested that it could mean an increase in money for prizes...is that a wish or is that something KCBS has said they will do?

In the sanctioning paperwork that an organizer has to turn-in, KCBS states that each contest MUST provide space for KCBS or national sponsors, but doesn't say they're going to pitch in to help with the prize money.

"KCBS right to merchandise and promote sponsors:
KCBS reserves the right to display, promote and sell, KCBS products and services and that of its national sponsors at KCBS sanctioned contests. While it is impossible for KCBS to be at every contest, many contests will be asked to provide space for KCBS to display, promote and sell KCBS product and services and that of its national sponsors. KCBS will not be able to take its marketing promotion to every contest, and it is the exclusive right of KCBS to determine the location of such marketing activities. Organizer agrees to provide a space in a highly accessible area, either in the cook area or the near the judging area, where KCBS may place its official merchandizing trailer and promote, display and sell KCBS products and that of its national sponsors. The Organizer agrees to provide free of charge a space up to 40' x 30' for this purpose.

It is impossible for KCBS to market at nearly 300 contests per year. KCBS reserves the exclusive right to determine the location of KCBS marketing activities. KCBS and its sponsors/partners will be sensitive to any local sponsorship that an event already has secured, and will strive not to create any conflict or situation that jeopardizes that local sponsorship."

Carpe 'Que,
Jim
I think this just refers to the new trailer also called the travelling roadshow. It promotes KCBS and the 4 Sponsors that chipped in to get it going. The contest and organizers get nothing from this. But the tobacco sponsors that are not a KCBS National Sponsor are offering to pay for space. We need to think of this as 2 very different activities with 2 different sets of benefits.

ThomEmery
02-07-2008, 02:50 PM
I have the Great American Barbeque Tour presented by KCBS
coming to Stagecoach
It will be fun and I will use the stage, PA for activities

Just Smokin' Around
02-07-2008, 07:14 PM
So much for not going after tobacco sponsors...one of the contest organizers in Illinois just received the following email:

From: Ryan Altizer [mailto:ryana@mmacreative.com]
Sent: Thursday, February 07, 2008 9:35 AM
Subject: Sponsor Question

My name is Ryan Altizer, and I am with MMA Creative (the marketing agency for KCBS).

We have been approached by multiple companies that sample smokeless tobacco about possibly being sponsors of your event. These companies would bring in trailers and ask those over the age of 18 if they are smokers. If they are, they are invited to come into the trailer and sample the tobacco product. There would be no open-air sampling and no one who is under 18 or does not smoke would be invited to sample.

These companies are willing to pay $2,000 for a 20x40 space at your event if you are interested.

If you are indeed interested, please let me know ASAP. And if you are interested in possibly having two of them (giving you $4,000 for two 20x40 spaces), please let me know that as well.

Thanks for your time, and I look forward to hearing from you soon.

Sincerely,
Ryan Altizer


Ryan AltizerSr. Account Executive615.242.8001
MMA Creative, Inc.705 North Dixie Ave 209 10th Ave South, Suite 307
Cookeville, TN 38501 Nashville, TN 37203

http://www.mmacreative.com



Well, I sent this email to someone who might be interested. Tobacco, beer, high fat food, TN burbon, whatever - pick a vice (or 2, or none) and enjoy it.

River City Smokehouse
02-08-2008, 10:43 PM
What is the difference between BBQing and Grilling?

Which end of the cow does a pork butt come from?

You ever seen a mule chit a horse turd?

Mutha Chicken BBQ
02-08-2008, 11:09 PM
What is the difference between BBQing and Grilling?

Which end of the cow does a pork butt come from?

You ever seen a mule chit a horse turd?


:lol::lol::lol: Rotflmao :lol::lol::lol:

pigmaker23
02-14-2008, 08:46 AM
Eric,

Could you please ask the following question ?

Does MMA see a conflict of interest in their pursuit of signing individual KCBS ccoks, with representing the KCBS ? Lately they have been aggressively trying to manage chefs, claiming they can market them. Does Mike see any possibilty that it comprimises MMA's dedication to KCBS, and if not, why ?


Thanks

Eric Johnson