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View Full Version : What do you guys like RUGU DIGIQ


woodpelletsmoker
09-07-2012, 01:38 AM
I find this listing:

BBQ GURU DIGIQ TEMPERATURE CONTROL FOR BIG GREEN EGG NEW IN BOX 10CFM FREE SHIP
Price US$279 free shipping.


on eBay http://www.ebay.com/itm/BBQ-GURU-DIGIQ-TEMPERATURE-CONTROL-BIG-GREEN-EGG-NEW-BOX-10CFM-FREE-SHIP-/150847113537?pt=LH_DefaultDomain_0&hash=item231f304941

It sells 20 to 30 pieces per month

My WOLF package US$158 including shipping.

But sales of WOLF is much poorer than Guru DIGIQ

I must do something wrong.

Comments and suggestions are welcomed.

lcbateman3
09-07-2012, 06:06 AM
If I had to guess it is because BBQ Guru is well known. Everyone heavily involved in BBQ knows who they are and what they are getting.

I have not tried your products, nor do I know any one personally that has. I know six or seven people that have the Guru and I can go see in person. Nothing against your product, but you have to get your name out there.

Teamfour
09-07-2012, 06:40 AM
I have Guru products that I purchased after looking at your products. Here are the factors that pushed me towards Guru over yours:


U.S. Distributor - makes warranty, exchange, and repair much easier
Large user base - can get help through online communities easier
Online documentation that is well written and easy to follow
Item design and compactness - yours look like a science project and are too large and clunky
I can call Guru for assistance


I'm not saying you don't make a good product. For most serious BBQ people who are likely to want a temp controller and already have a lot of money invested in equipment, saving money by buying your products is probably not a big advantage over buying a Guru or similar US sourced equipment.

Ron_L
09-07-2012, 07:10 AM
The guys have made good points so far.

A lot of folks are afraid to buy products from any place outside of the US, especially on eBay. It doesn't matter where the product is made, but buying direct from a non-US seller makes people nervous.

As far as design, I'm going to be very honest here. Please don't be offended. This is my opinion, and doesn't mean that you aren't building a good product.

Here is the Guru...

http://i.ebayimg.com/t/BBQ-GURU-DIGIQ-DX-SYSTEM-FOR-BIG-GREEN-EGG-NEW-IN-BOX-/00/s/NjAwWDQ0OQ==/$(KGrHqV,!k0E+1NP4uN-BQDcRpFkv!~~60_12.JPG

The interface is simple and looks very easy to use. It looks like a professionally made product.

Here is the Wolf...

http://i.ebayimg.com/t/Charcoal-Burning-BBQ-Grill-Smoker-Pit-Temperature-Controller-600-Remote-WIFI-/00/s/MTAwM1gxMzg2/$(KGrHqNHJC0E7Bcvg533BO2z2MTreg~~60_12.JPG

The interface is confusing with a lot of buttons, LEDs, etc. Some things aren't labeled intuitively. It looks like someone bought a project box at Radio Shack and some rub-on lettering and built it in their basement.

Going beyond that, as Lionel mentioned, the folks at BBQ Guru are very active in BBQ here in the US. They are at competitions and they are winning. Other BBQers know who they are, and that helps a lot.

woodpelletsmoker
09-07-2012, 07:45 AM
1.Personally I prefer battery for safety, rainproof inside SS box, and convenience( I think)
Obviously some of you guys find difficulty to source a right battery
2.I am using a big fan of 50 CFM. Obviously most of you need only a 10 CFM
3.Learn from DIGIQ, I now also offer you options of 10 CFM fan and AC/DC adapter
http://allchinas.com/wolfpackage2.jpg
AC/DC adapter 12 VDC 5 A
10 CFM fan,
Flange A for Offset
US$158.Free SAL mail

http://allchinas.com/wolfpackage3.jpg
AC/DC adapter 12 VDC 5 A
10 CFM fan,
Flange C for Offset
US$158.Free SAL mail

http://allchinas.com/wolfpackage4.jpg
AC/DC adapter 12 VDC 5 A
10 CFM fan,
Flange B for Ceramic Pit
US$168.Free SAL mail


http://allchinas.com/wolfpackage5.jpg
AC/DC adapter 12 VDC 5 A
10 CFM fan,
Flange D for Weber series
US$168.Free SAL mail

4.Compared with DIGIQ
DIGIQ 1 Amp 12VDC, WOLF 2Amps 12VDC
DIGIQ AC/DC adapter 12 VDC 1 Amps, WOLF AC/DC adapter 5 Amps 12 VDC
DIGIQ Fan 10 CFM, WOLF fan 10 CFM and optional 50 CFM
DIGIQ, one pit temperature, WOLF programmable 4 pit temperatures
DIGIQ, meat probe for monitoring not for controlling, WOLF meat probe for monitoring and controlling. WOLF ramping down is better programmed
WOLF has option of Automatic and Manual mode. Manual mode is great to start fire.
WOLF LED windows show more information
WOLF OUTPUT variable voltage in P.I.D. mode. the fan will run faster or slower or stop
DIGIQ output, I do not know , guess is SSR, constant fan speed, simply on-off mode
Size of WOLF is 4.5"x3.5"x1.75"
DIGIQ $274, WOLF $158

5.Obviously I am a bad business man.
I do need partners in States.
If partner buys 100 sets per order, the wholesale price is US$99 for above US$158 package.
Suggested retail price is US$199.

Teamfour
09-07-2012, 08:46 AM
I think you are missing the point that RonL and I are trying to make, or you just don't want to address it. Your product design needs to be improved. The pictures you just posted work against you. I know the DigiQ has more wires than what is shown in the photo RonL posted; but your product still looks like a home science project.

You may think this is an over-emphasis of design, but just take a look at what made Apple such as force: design. Folks want sleek and sexy, even in BBQ.

woodpelletsmoker
09-07-2012, 08:52 AM
Thanks teanfour, you are right, it is a home science project.
Technically I am proud of my product.
But its outlook needs to be tuned.
When it reaches to certain market share, be sure I must make it more professional by professionals, say industrial designer

IbrahimSS
09-07-2012, 10:43 AM
I have had extremely bad experiences ordering anything from China from a non-reputable company. Once I got a shipment of used batteries weighing the same amount as a pair of shoes for example. I think that's HUGE deterrent for most. Also the guru is proven, the interface is clean, the website is refined, and they offer adapters making it "seemingly" easier to integrate into any smoker. The other thing that's huge to me is wifi and application support. I'm not sure what you offer there but I'm sure it's going to be lacking compared to all the apps etc offered by developers who already have the guru and other units.

woodpelletsmoker
09-07-2012, 05:34 PM
I have had extremely bad experiences ordering anything from China from a non-reputable company. Once I got a shipment of used batteries weighing the same amount as a pair of shoes for example. I think that's HUGE deterrent for most. Also the guru is proven, the interface is clean, the website is refined, and they offer adapters making it "seemingly" easier to integrate into any smoker. The other thing that's huge to me is wifi and application support. I'm not sure what you offer there but I'm sure it's going to be lacking compared to all the apps etc offered by developers who already have the guru and other units.

There are many listings of battery by China suppliers on eBay.
BUT all are illegal.
It is not allwed to send battery via air mail due to safety reason.
The seller simply cheats post office.

Now I am clear what you guys worry about. I must need partners in states.
Again wholesale price is US$99 for the US$158 package, suggested retail price US$199
Certainly I will grant market protect for partners

Scottacious
09-07-2012, 06:08 PM
Besides the issue of the design you are also facing a big marketing issue. Not many people are going to fork over $10,000 for your 100 units unless they know they can sell 65 right away to recoup the costs. That is a lot of risk that your "partner" will need to bare.

Your website needs to be updated a bit so it shows your strengths. I only found out about your devices as I was looking of information about the Stoker and DigiQ.

woodpelletsmoker
09-07-2012, 06:23 PM
Besides the issue of the design you are also facing a big marketing issue. Not many people are going to fork over $10,000 for your 100 units unless they know they can sell 65 right away to recoup the costs. That is a lot of risk that your "partner" will need to bare.

Your website needs to be updated a bit so it shows your strengths. I only found out about your devices as I was looking of information about the Stoker and DigiQ.
I may need ONE partner in whole American market or one in each state.
Not everyone is entrepreneur.
It takes time and needs luck for me to find the partner(s).
Risk always comes with big profit.
DIGIQ US$274, GOLDEN-WOLF package wholesale US$99, suggested retail US$199
Auber US$147, GOLDEN-DOG package wholesale US$69, suggested retail US$99
GURU wireless remote US$600+ , GOLDEN-TIGER direct sale price US$218
STOKER WIFI US$600+, GOLDEN-LION direct sale price US$258

MilitantSquatter
09-07-2012, 07:04 PM
I agree with all the other comments... the raw product may be functional and perform well, but it does not give that appearance at all.. It looks like it will fail... that's a problem as perception is reality...

Product quality at targeted price point means a lot, but it's only as good as the brand perception, marketing and service...

Another note for suggested opportunity is a product name change, a logo and a more visually pleasing website..

I understand that animals may have different cultural and representative significance, but here, the names do not transfer well over to a BBQ accessory..

Ex. GOLDEN DOG, LION, WOLF, TIGER etc...

This just gives a very negative connotation and for someone unfamiliar with BBQ... they would never associate the name to a themostatic control for BBQ cooking equipment

I applaud your entrepreneurial spirit, your desire to understand your competition and make a product that performs similarly at a lower cost, but you must also focus on your target audience and what excites them when making a buying decision.

IbrahimSS
09-07-2012, 09:36 PM
There are many listings of battery by China suppliers on eBay.
BUT all are illegal.
It is not allwed to send battery via air mail due to safety reason.
The seller simply cheats post office.

Now I am clear what you guys worry about. I must need partners in states.
Again wholesale price is US$99 for the US$158 package, suggested retail price US$199
Certainly I will grant market protect for partners
Just to be clear I ordered shoes. They sent me used batteries in the same weight so I wouldn't suspect any issues when I got the shipment alert.

woodpelletsmoker
09-07-2012, 09:50 PM
Another note for suggested opportunity is a product name change, a logo and a more visually pleasing website...
I need much more than a partner to buy 100 pieces.
I must need a financial investor to set up a joint venture in States, professional team for marketing, web site, logo, service, advertisement, new brand name, new appearence ect. All in native American culture. It is too big and is byound my ability.
Then China is just an OEM manufacturer.
Landmann, Brinkman, Traeger are made in China.
MOST notebooks are made in China.
It is easy to make controller in China too.
It is eay to make it look nice.
Question:Why someone invests in my controller.
Answer:Technically it is the best in the market.
I start jumping from the shoulder of the giant(s) and I am higher than the giant(s)

woodpelletsmoker
09-07-2012, 09:58 PM
Just to be clear I ordered shoes. They sent me used batteries in the same weight so I wouldn't suspect any issues when I got the shipment alert.
I did not not realise your problem when reading your first post.
Indeed I find difficult to understand some posts when written "ORALLY"
I sell on eBay. eBay has feedback system. You can always buy from sellers with higher score.
I received a few negative feedbacks, most due to LONG delivery time.
My burner, smoker, cold smoke generator, Spit Rotisserie are heavy metals. Air mail will be prohibitive. SO I send surface mail. Surface mail takes 8 to 1o weeks. Occasionally 12 weeks.

scm1226
09-08-2012, 05:48 AM
Send me a test kit and I will look into being a partner. That is the way you need to get a partner. Tests need to be done with someone in the states.

woodpelletsmoker
09-08-2012, 08:02 AM
Send me a test kit and I will look into being a partner. That is the way you need to get a partner. Tests need to be done with someone in the states.
Nearly no more feedback!
Less voice than the buyers.
Whom shall I trust.

woodpelletsmoker
09-08-2012, 08:05 AM
As I said I need a partner financially strong.
If one can not afford to a US$158 kit, he must not be a candidate

Teamfour
09-08-2012, 08:30 AM
As I said I need a partner financially strong.
If one can not afford to a US$158 kit, he must not be a candidate

Conversely, if you are not willing to sacrifice one unit to someone who wants to test it and perhaps become a distributor, then I would say you are not serious about expanding your company.

As someone who owns a race team, we get free products to test all the time in order to provide the mfr feedback, promote the product if it is good, and perhaps even sell the product at events.

I am not saying that you should give controllers to anyone that says they want to be a distributor. However you could ask questions of those people to determine if they are serious. Such as their marketing background, previous sales history, etc.

Folks here are really trying to help you be successful.

woodpelletsmoker
09-08-2012, 08:55 AM
Conversely, if you are not willing to sacrifice one unit to someone who wants to test it and perhaps become a distributor, then I would say you are not serious about expanding your company.

As someone who owns a race team, we get free products to test all the time in order to provide the mfr feedback, promote the product if it is good, and perhaps even sell the product at events.

I am not saying that you should give controllers to anyone that says they want to be a distributor. However you could ask questions of those people to determine if they are serious. Such as their marketing background, previous sales history, etc.

Folks here are really trying to help you be successful.
As I said I did give away a few sets FREE.
But none really gave me feedback.
It is too hard for me to find whom I shall trust

IbrahimSS
09-08-2012, 10:09 AM
As I said I did give away a few sets FREE.
But none really gave me feedback.
It is too hard for me to find whom I shall trust

You should be able to find people you trust by asking for qualifications. For example, before sending any new free products to anyone, make sure that person has the funds necessary to make the wholesale bulk purchase. You might also ask for someone to show they have experience as a distributor, etc. The list goes on.

pixcolor
09-10-2012, 05:06 PM
As I said I did give away a few sets FREE.
But none really gave me feedback.
It is too hard for me to find whom I shall trust
Perhaps you could talk to the folks at vision grills
http://www.visiongrills.com/
They seem to be growing their company steadily. They are bringing in ceramic grills from China at a good price point and are getting a good reputation for their customer service. They have very few accessories for their grills, and maybe they would like to add you controller to their accessories.

Squeal Appeal
09-18-2012, 07:49 AM
Wang the electronics that are being sold buy others are almost perfect in appearance and quality, as far as differance in operations,that is where your product is superior....If you can clean up your wires, the way the ends are fastened and don't use single wires . also ( Red wire for + Black for -) ... NEW Controller (not something with scratches an marks) The fan wiring needs to be secured to the fan, not just by being soldered, but secured with a bracket, Stay with the metal housing fan, not plastic, and come up with a light weight box encloser, Remember these aren't just installed and forgotten,,, the will be removed and installed alot, need to be more durable.........Main point ..If they are to be sold as new they need to Look Like New...A clean web site not all jumbled with all your products on 1 page, each item should have its on page for its information, setting, faqs,trouble shooting,etc...You also need a great customer service dept....
Instead of finding an investor, hire someone to be a rep. let them do what you need done,,Ship them your product, and let them take care of most of the problems...
Just my 2 cents

Squeal Appeal
09-18-2012, 08:13 AM
Your shipping time is killing you !!!!!! You need a distributor or Rep. of your product here in the USA....but you need to perfect your products first...

Back-up, refine, perfect. I think you should have spent more time with your products before offering them for sale, Needed better developement, and research.....In doing that, your products would be in better demand ....

WineMaster
09-18-2012, 09:33 AM
Its made in the U.S.A.

Toronto
09-19-2012, 09:04 PM
At the risk of sounding too blunt:

1. Your end product is ugly. I would suggest picking new housing that is more appealing to the US customer and picking finishes that hide wires.

2. Your ebay listings are cluttered and confusing. It took me 20 minutes before I figured out the differences between the packages and im still not sure I understand them 100%.

3. DigiQ has been around for a long time and have earned the trust of the BBQ community. Although they are expensive everyone knows they work and work well. It has won many competitions for people.

What does make your products attractive is the price point and technical capabilities. At this price point your target market would be the average backyard BBQ'er and because of this I would suggest making your models very simplified+rugged. People in the US tend to value 'easy to use' and shiny things with bright colors, looks matter a lot.

The hesitation lies in the fact that not many people have used your product yet so there is risk in buying something that has no history.

The most common smokers that people will use with your product:

Weber Kettle (OTS, OTG)
Weber Smokey Mountain (Bullet, Weber SMS)
Big Green Egg (BGE)
Komado type
Ugly Drum Smokers (UDS)
Offset box smokers

One last note, I dont understand why a BBQ controller company hasnt made this yet but would you consider making a model that is rainproof? Being the only company that makes one may give you a competitive advantage.

Sorry if my comments were too harsh I was trying to give an honest opinion and not offend you.

woodpelletsmoker
09-22-2012, 03:26 AM
I am doing NEW hosing of WOLF and TIGER. I am expecting ready in 4 weeks
I am also think to place controller, fan inside a rainproof SS box.
a 3" feet long stainless corregated pipe conencts pit and the SS box.
There are two tye of SS box.
SS Box #1, smaller, just or fan and controller.
SS Box #2, bigger, holding fan, controller and Li-Ion battery

woodpelletsmoker
09-22-2012, 04:59 AM
I have SS box with different sizes of flange, which can be used directky on Big Green,Kamodo, Offset.
fan, controller, battery are placed inside the SS box.
It looks neat from outside

Toronto
09-22-2012, 08:02 AM
I am doing NEW hosing of WOLF and TIGER. I am expecting ready in 4 weeks
I am also think to place controller, fan inside a rainproof SS box.
a 3" feet long stainless corregated pipe conencts pit and the SS box.
There are two tye of SS box.
SS Box #1, smaller, just or fan and controller.
SS Box #2, bigger, holding fan, controller and Li-Ion battery

I have SS box with different sizes of flange, which can be used directky on Big Green,Kamodo, Offset.
fan, controller, battery are placed inside the SS box.
It looks neat from outside

Although SS boxes are nice one downfall is that you cannot see through them to check on your controller. Here is a youtube video of someone making a rainproof box for the iQue, although it protects from rain it is very ugly looking.

Build This BBQ Electronics Rain Box For Your Thermometer, iQue, Guru, Stoker! - YouTube

Do you have prototype pictures of the new housing?

Maybe you can do a voting poll here to see which one looks best to the forum members?

woodpelletsmoker
09-22-2012, 08:15 PM
Thanks! Youtube is blocked by China government.
Can you send me a picture.

Toronto
09-22-2012, 09:47 PM
There are pictures in the thread below:

http://www.bbq-brethren.com/forum/showthread.php?t=102397

woodpelletsmoker
09-22-2012, 09:54 PM
There are pictures in the thread below:

http://www.bbq-brethren.com/forum/showthread.php?t=102397
I will place my controller inside a transparent plastic box, which is cheaper than SS box. Connect the fan and smoker by a corruguated SS tube

Toronto
09-22-2012, 10:02 PM
I will place my controller inside a transparent plastic box, which is cheaper than SS box. Connect the fan and smoker by a corruguated SS tube

Sounds interesting id love to see it when its made.